Usat changing organizational landscape

Usat Logistics, a division of USA Truck, a capacity solutions provider headquartered in Van Buren AR, is making a number of key organizational changes to promote business growth.


Matt Lacy, who joined USA Truck as Dallas TX branch manager in 2012, has been named Usat’s director of regional network. He will oversee the development and market strategies of the logistics company’s nine regional sales and operations centres. Filling the vacancy, CH Robinson alum Caleb Boyd joins the organization as regional manager in Dallas.


Randy Robles, who has been with USA Truck since 2007, was chosen for the role of director of yield management. He is expected to drive collaborative activities between Trucking and Usat Logistics, with the goal of enhancing efficiency between the two divisions.


Tim O’ Day, previously a USA Truck client manager with more than 20 years of industry experience, has been promoted to regional manager for Usat’s Southern California facility.


Additionally, Usat Logistics has hired industry veteran Sig Cruz to lead its enterprise business development strategy. Sharon Siar is also joining the Usat Logistics management team as agent development manager.



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